Designed as an immersive fragrance presentation for Sisley, this experience was conceived as a journey into the brand’s botanical universe, where fragrance becomes an expression of nature, emotion and refined craftsmanship. Led by creative direction and experiential design, the presentation translated scent into space through a narrative rooted in elegance and restraint.
For the presentation of the new fragrances by Sisley Paris, we created a sensory-driven scenography designed to translate the brand’s olfactory universe into a physical, immersive experience. The décor unfolded as a refined visual narrative, where textures, volumes, and a sophisticated color palette echoed the identity of the maison and the character of each fragrance. Sculptural floral compositions, noble materials, and carefully curated lighting came together to shape an atmosphere that felt elegant, contemporary, and deeply evocative. Every detail was thoughtfully conceived to support the launch through emotion and storytelling, inviting guests to discover the perfumes not only through scent, but through a spatial experience that engaged the senses and reinforced the timeless, creative, and refined essence of Sisley Paris.
2023
Sisley
An Immersive Fragrance Presentation for Sisley
Credits
Brand
Sisley Paris
Design
LaFederica Studio
Location
Madrid
Event
Casa Decor
Agency
Rumor Comunicación
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Inspired by flowers and botanicals, the experience unfolded as a sensorial dialogue between fragrance, environment and storytelling. Each perfume was revealed as a living composition — layers of petals, roots and leaves forming olfactory moments that felt both delicate and powerful. Natural forms, textures and rhythms shaped the setting, allowing the fragrances to breathe and evolve organically.
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Rather than a traditional launch, the presentation was conceived as an intimate encounter with the essence of each creation. Design elements accompanied the journey with subtlety and intention, inviting guests to slow down, observe and connect, while enhancing the narrative without ever overpowering it.
A celebration of nature interpreted through precision and elegance — where flowers, botanicals and scent came together in a refined brand experience designed to linger long beyond the final note.
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