Inmmersive brand dinner for Viktor & Rolf

Conceived as an immersive brand dinner for Viktor & Rolf, this experience was designed as a tribute to one of modern perfumery’s most iconic creations: Flowerbomb. Led by creative direction and experiential design, the dinner translated fragrance into space, atmosphere and emotion.

The evening unfolded as a sensorial interpretation of the perfume’s essence — explosive yet refined, floral yet powerful. Layers of flowers, textures and light echoed Flowerbomb’s signature duality, creating a setting that felt both delicate and intense. Every element was curated to reflect the contrasts that define the fragrance: softness and strength, romance and provocation.

Rather than a traditional seated dinner, the experience was conceived as a narrative journey. Guests were invited to step inside the world of the fragrance, where design, scent and emotion converged around the table. Bold, immersive floral compositions and warm, enveloping lighting transformed the dinner into a moment suspended in time.

More than a celebration, this immersive brand experience reimagined fragrance beyond the skin — a sensorial homage where flowers became a statement and Flowerbomb was felt, lived and remembered.